Business Growth School - Training to Increase your Business Performance
Alan Crouch CEO Founder and Author Business Growth School Programme Training

Alan Crouch MBA

CEO & Course Instructor

“Looking forward to seeing you at The London Olympia Business Show”.

SEO Alan Crouch of the Business Growth School is a business advisor, management consultant, business coach and executive mentor and is the CEO and founder of the Business Growth School based in Cambridge. Business Growth Programmes include Mastering Sales Skills for executives and business owners who may be excellent at what they do, but where selling and sales is not their key discipline. The Business Growth Masterclass three day training, Mastering sales Skills - Sales Bootcamp, Business Advisor and Business Consultant training for new and experienced consultant and business Advisor training, foundation certificate in marketing, the internet marketing diploma working in partnership with the internet business school, the Business Advisor and business consultant  masterclass. The business growth School is about delivering Growth in Britain, however it is not just Britain's growth and enterprise success that is essential and therefore on-training can be conducted at client premises not only throughout the UK in Warwick, Edinburgh, Aston, London, Cambridge and Oxford, but also in Europe and globally. Alan Crouch was Business Growth Masterclass speaker at The Business Show London working with Simon Coulson, CEO and Entrepreneur from the Internet Business School and Speaking on the same stage as Simon Coulson and 2016 Publisher of the Year Rick McMunn known for the How2become series. Alan Crouch's Business Growth Masterclass at the business show deliver the Ten Essentials to achieve business growth, using key elements of the Mastering Sales Skills Executive One Day sales training course for business owners, executives, managers and staff whose first love may not sales and who may not have sales in their title but need to know how to sell. The Speaker session also included the business growth marketing foundations training course, and elements of the Strategic planning training course. The Business Growth School Business Growth Masterclass however brings together the three disciplines of sales Marketing and Strategy into one innovative, fast and easy to use systems that immediately increases sales even before you start writing any strategic plan. Why so many strategic plans fail is no surprise to the business growth school, and this is why their experts deliver both the theory (being fully qualified business growth trained experts and Alan is an Aston University Aston Business School MBA based in Cambridge himself) and then the practise gained from the growth experts and speakers being experience including Sales Director, Managing Director and CEO.  Business Growth Masterclass: Business Growth Masterclass – Three Day £2,495 + vat With Courses On Either Tuesday, Wednesday & Thursday or Friday, Saturday and Sunday, access to achieving business growth couldn’t be easier! Course Outline: Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Day 2: Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System Summary: Review of Our Foundations Implementation Overview Day 3 Step 2 The Practice: Activation & Implementation Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support Mastering Sales Skills Mastering Sales Skills – One Day £395:00 + vat This is the Essential Executive Sales Training Course for every Business Owner, Entrepreneur, Business Partner in the Professions and Newly Promoted Manager Who May Be Brilliant at What They Do, but where Sales and Selling Do Not Come Naturally. Master the sales skills and mindset to succeed in selling. This One-Day Intensive Sales Training Course Gets To The Point. Securing fast-track information is essential for busy people in business, so no elongated programmes or night-school – Just Sales Skills. Mastering Sales Skills – Course Content: Morning: The Landscape and Your Tool-Kit Understanding Sales Landscape & Sales People: The Sales Process Glossary of Terms Identifying Selling Types in Your Business Why Some Sales People Are Great! Feeling Comfortable When Selling: The Mindset Learning to Love No Welcome Objections Handling Rejection The Mindset of Champions Your Sales Funnel The Buyer – How To Engage: They won’t speak with us for fun! Listening – What’s their Problem Empathy – Through their eyes Rapport & Connection Body Language How to Engage Negotiation The Science – Negotiation Model The Buyer’s perspective The Seller’s perspective Questioning Skills The Questioning Path Life-time Questioning Techniques Learn – Plan – Do The Art of Closing the Deal Asking for the deal of Asking to buy from you? Test Closes Your First Top Ten Power Closes Objection Handling Power List – Part 1 List the objections why customers may not buy from you Afternoon: Leveraging Your Tool-Kit Lead Generation, Finding New Customers & Prospecting The Sales Pipeline Networking and your elevator Pitch Qualifying Success Masterful Sales Email/Letter Writing Traditional Prospecting that Works Social Media, Website, Introduction to Online Sales Tactics: Progressing & Activating The Sale: Taking Action & Mindset The Follow Up – A No.1 Reason for Success or Failure The Sales Telephone Call Preparation Script Design & Template Mindset Recap The First Meeting Creating the Climate Control Questioning Securing Objectives Questioning & Closing The Presentation / Proposition The Sale Post Sale – Referral Objection Handling: Review of Pre Lunch Objections Conditions | Objections | Complaints Techniques to overcome Selling – The Science of Selling and Planning Your journey in sales from today Action Summary The Question of all Questions Marketing Foundations One Day Business Growth Marketing Foundation One Day Course £395:00 + vat Are you a Small to Medium Sized Enterprise (SME) with a great product or service looking to achieve great sales and Win Against your Competition? You will learn the skills to tailer a highly motivational marketing proposition to your customer needs and generate on-going high quality leads. The Business Growth Marketing Foundation introduces Traditional and Digital Marketing to marketing campaigns, Power Marketing Copy, Social Media and essential Internet Marketing techniques. Course Content: Too often, a great sales person may have great products, but they remain a ‘”best kept secret’ because of ineffective marketing. The Business Growth Marketing Foundations is an intense one day course that will give you and your business a Foundation of Skills in What to do to achieve success in marketing. The Three Core Areas Covered: Understand your Customer’s Needs Define The Customer proposition Traditional and Digital Marketing Business Growth Marketing Focus Identify Your Four Essential Client Target Areas Lead Generation What to do to ensure On-going Lead generation Success Write High-Power Marketing Campaign Content Marketing Within the Sales Process Understanding The Marketing Funnel Establishing your Optimum Proposition The Role of the Elevator Pitch in Marketing Review The Role of Marketing in Your Sales Process Sales Process Review Sales Timelines and Types Marketing Throughout Your Sales Process Traditional Marketing: Marketing As An Integrated Element of Your Business Growth Plan Defining Your Customers Proposition(s) Market Research & Competitors Marketing Campaign Planning How to Create Great Lists How to Write Power Content and Copy that Really Works Know your Prospect and Customer Even before you Meet Them Leveraging Your Four Pots of Gold – Sources of All Your Customer Digital Marketing: Introduce Key Elements of Internet Marketing that can greatly leverage your marketing: Search Engine Optimisation The Power of Video Opt-Ins Pay-per-Click Advertising Affiliate Marketing Webinars Use of Social Media to Include: LinkedIn, Facebook, Twitter and YouTube Outstanding Introduction to Outsourcing to Support: Creative Copy Graphics and Logo Design Video Introductions Website Development and Creation Fast-Track Foundations for Success: Fast-Track Foundations of Success For the Business Advisor and Business Consultant. £395:00 + vat. One Day Course. Developed by Business Growth School founder Alan Crouch MBA, you will learn the secrets of how he banked in excess of £100,000:00’s in fee income, working part-time as a business consultant. He also achieved this Without Doing Virtually ANY DIRECT SELLING. If you are setting out in your new career as a business Advisor or consultant, wanting to elevate your current consulting success or planning a career change, then the Fast-track Foundations for the Business Advisor and Business Consultant delivers your an outstanding insight to consulting together with essential skills on what to do to develop consulting success. A precursor to the Business Advisor and Business Consultant Masterclass, Fast-Track Foundations offers you real skills on what to do as you plan to develop your successful consultancy business. Course Outline: 9:00 – 9:30 Your Power Team, Network and Introduction 9:30 – 10:45 Understanding the landscape and growth opportunities as a Business Advisor/consultant Our Journey – How we all got here What success looks like Setting ourselves up for success The key traits that will make us successful business Advisors and consultants Top Actions to take in laying the foundations of success 11:00 – 12:45 The Sales Process – The BGS 12 Step Process of Success How to define you niche(s) as the expert trusted Advisor of choice Review the key client engagement methods The secrets of winning business How to win business without any direct selling Top three sales closes to elevate your success Break: 1:30 – 2:30pm Why the client wants to work with you? The Power Elevator Pitch – you will be remembered Prospecting & Networking Your Professional Profile & Presence 2:45 – 4:30pm Overview of the Key Documents you will need to succeed Your Business Plan Overview of the main Pricing models How to protect your rate and negotiate 4:45 – 5:30pm Taking Action Fasted way to earning Overcoming the biggest fear will result in success How to achieve continued success in your vocation Your Action Plan from today Strategic Planning One Day Strategic Planning Foundation – One Day £395:00 + vat A fast-track one day course in Strategy and Creating your Strategic Plan Framework for Success, providing you with the tools to know exactly What To Do when Planning Multi-level Strategy in your Business. Course Outline: The Strategic Planning Foundation one day course is designed to give you the skills to know what to do when creating multi-level strategy in your business. You may be a business owner, entrepreneur, executive, general manager or functional manager who is looking for outstanding structure and a proven process that is easy to use that will support you in the preparation of your business strategic planning success. The skills and knowledge you will learn on the Strategic Planning Foundation include: 10 Steps to Achieve Ongoing Plan Success Interrelationship of all Strategy Levels How to craft each Step of the Strategic Planning Process The Potential role of a Strategy Facilitator Strategic Planning as One element of Creating a Business Growth Strategy and Plan The Critical Incidence Necessary for Plan Success Case Study review of the Good, Bad and the Ugly in Business Strategy The 10 Key Reasons why Businesses Fail in Implementing Strategy Your New Skills will include: Taking Control of your Strategic Planning Creation How the process can be integrated throughout your business Understand why so many companies fails Secure a process that will give you an outstanding strategic planning platform Mastering Sales Skills - Bootcamp Mastering Sales Skills – Sales Bootcamp Three day £2,495:00 + vat The Bootcamp brings to your sales team the sales skills they will need to full engage in delivering outstanding Business Growth Sales. Designed to integrate completely with the Mastering Sales Skills Executive Sales Training and the Business Growth Masterclass. The BootCamp is an Sales Course that can either integrate completely with your Business Growth School Pathway or be a Outstanding Stand-alone Sales Team training. Integrating the Sales BootCamp with the Business Growth School Pathway, your business will achieve the integrated Top-Down sales skills and terminology of a professional and high performing sales operation focused on professional selling, creating sales, delivering outstanding ROI and completely focussed on Business Growth. Motivational, Inspiring and Engaging. Book Now. Sales Bootcamp Course Content: The Landscape and Your Tool-Kit Day 1: Understanding the Sales Landscape · Why Some Sales People Are Great! · Sales Person Traits of Success · Identifying Selling Types in Your Business Key Principle of Understanding for Success in Sales · Sales Process · Sales Cycle & Timeline · Sales Pipeline · Marketing Funnel · Mastering Sales Skills BootCamp as an integrated element of Business Growth success · Glossary of Terms Mastering the Right Mindset: Feeling Comfortable When Selling: · Learning to Love No · Welcome Objections · Handling Rejection · The Mindset of Champions Mastering How to Positively Engage with Anyone · Personality Types · How to know your buyer even before to contact them · The Buyer – How To Engage & Motivate our Buyer · Listening – What’s their Problem · Empathy – Through their eyes · Rapport & Connection · Body Language · How to Engage · Identifying how People See You and how to adapt your Success approach Taking Action · How to completely remove Procrastination & motivate yourself · Why Sales is the #1 Discipline in any Business and What are our responsibilities · Understanding Pricing, Gross Margins and ROI · The Mindset and Actions of the Very Best in Sales Day 2: Core Skills: The Inter-relationship of Marketing and Sales: · Traditional and Digital Marketing Defined Lead Generation, Finding New Customers & Prospecting · Market Research and How to Created Excellent Prospect Lists · Outsourcing of Telesales · Understanding the Six Sources of Your Customers · Mastering the Customer Proposition · How to create our Long-Tail Niche · Understanding The Power of Sales Tactics in leveraging your proposition · Tailoring your elevator pitch(es) and proposition for success · The importance of your Every TouchPoint · The Importance of Qualifying · Mastering the Sales Email/Letter Writing · Writing your Networking elevator Pitch · Why Qualifying makes for the very best in sales success · Traditional Prospecting that Works · Masterful Sales Email/Letter Writing Digital Marketing · Perfecting Your LinkedIn Profile · Social Media to include: · LinkedIn · YouTube · Twitter · Facebook · Optimising Online Lead generation and the Principles of SEO Negotiation · The Science – Negotiation Model · The Buyer’s perspective · The Seller’s perspective · Role Play to Embed Your Skills Power Bases · Understanding the Seven Key Powerbases Objection Handling: · Learning to welcome objections – the beauty of skillfully progressing the sale · Understanding Conditions | Objections | Complaints · How to master techniques to overcome objections · Role Play in Objection handling – Listing key objections in your business and mastering how to overcome these Day 3: The Art of Closing Throughout the Deal: · Asking for the deal of Asking to buy from you? · Closing throughout leading to great sales · Trial Closes · Your First Top Ten Power Closes to include full examples, role play and embedding · Role play, practicing and internalising your new closing skills Progressing Your Sales & Mindset · Follow Up Marketing Enquiries – A No.1 Reason for Success or Failure · The Sales Telephone Call o Preparation o Script Design & Template o Mindset Recap o Mastering Rejection · Sales Collateral: o Creating Outstanding Digital Media for very little costs that Wows o Sales Presentations, Graphics, Content and Video Leveraging Your Skills and Tool-Kit · The First Meeting o Creating the Climate o Control · Questioning Skills o The Questioning Pathway o Life-time Questioning Techniques · Learn – Plan – Do of Role Play – First Hand Practicing Break Outs to Embed Your New Skills · Closing throughout the sale · The Presentation / Proposition · Securing the Sale · Post Sale – Referral · Customer Relationship Management · Key Account Management Creating Your Winning Sales Activity Plan · Selling – Understanding the Importance of Planning your Sales · Your journey in sales from today · Your Activity Strategy & Plan Template to ensure Sales Success · Your structured and professional plan of action · Monitoring success, accountability and reward · Action Plan Summary Your Action Plan from Today Identifying Your 7, 14, 21, 30, 60 & 90-day plan from today How to identify your Key Strategies Defining your Marketing Campaigns Prioritising Strategies How to review success and assess next actions What does Success Look Like Course Summary: Review why Sales is #1 in Any Business and why we should always be proud to be a sales person Our Plan Our Skills Loving the Word No Motivating Ourselves and Our Buyers Taking Action Securing Great Sales Internet Marketing Diploma Internet Marketing Diploma Delivered by The Business Growth School’s JV Partner The Internet Business School, Headed by – Simon Coulson Simon Coulson is one of the UK’s leading internet marketing coaches who has started no less than FIVE separate £million+ online businesses over the last few years. He launched Internet Business School in 2007 and has trained 1000s of entrepreneurs in person at his live courses and tens of thousands through his distance learning programmes. Simon is a leading authority on internet marketing and an acclaimed international speaker, sharing the stage with the likes of Sir Richard Branson, Lord Alan Sugar, Tony Robbins, Brian Tracy, Bob Proctor and former President Bill Clinton. Simon enjoyed a successful corporate career with BT Plc before launching his own internet based businesses in 2004. Simon has an MBA from the University of Kent and a C.Eng (software engineering). Nationally Recognised & CPD Accredited The Internet Marketing Diploma is delivered by an approved as a NCFE accredited centre to give formal recognition to this course, with the course being equivalent to Level 3 on the QCF Framework. The CPD (Continual Professional Development) Standards Office provides independent CPD accreditation of high quality training and learning activities. Internet Business Diploma – Three Day Masterclass £2,495:00 + vat Who Is This Course For? Business Owners – If you’re a business owner looking to improve your online business presence. Speakers – Looking to promote yourself online, appeal to a wider audience, take bookings online or increase your sales, this programme is designed to help you. Consultants– Maybe you consult to businesses and are looking to increase your value, charge more for your services or broaden the services you offer. Entrepreneurs – Just getting started online and want a complete step-by-step programme with mentoring to take you through the process and make what you are doing a success? Course Outline Course Introduction: Get your business growing fast with a Diploma in Internet Marketing Learn how to dominate online and take over your market Learn how to get a WEBSITE that Google and other search engines will love, how to get mountains of TRAFFIC and how to CONVERT that traffic into buyers of your goods or services The course will teach you 100’s of strategies for growing your business FAST Day 1: Online Business Models Selling physical products Selling digital products Affiliate marketing Lead generation / CPA Online services Market Research Identifying online trends Measuring market size Measuring competition Market analysis methodology Digital Product Creation eBooks CD DVD Domain Names & Hosting Registering a domain name Website hosting Creating Websites Installing WordPress WordPress themes WordPress plugins WordPress widgets Other website platforms Website Analytics Testing & tracking Identifying traffic sources Market ‘split’ testing Opt-in rates Conversion rates Day 2: Selling Online Online selling principles How to create sales pages Sales objections Implementing upsells and downsells Shopping carts Payment gateways Coupon codes Customer Contact Strategies Opt-ins and autoresponders Squeeze pages eMail systems Social media Mobile marketing Search Engine Optimisation Strategies Factors effecting SEO on Google Understand Page Optimisation Creating a SEO friendly website Understanding off page optimisation Building links Negative factors affecting SEO SEO measuring tools Mobile Marketing Mobile apps Text message marketing Mobile friendly websites Mobile advertising Video Marketing Introduction to video marketing Video marketing strategies Video sales letters How to optimise video for SEO How to rank video on YouTube Video streaming How to syndicate video How to create a video Day 3: Pay Per Click Advertising Building keywords Advert targeting Writing adverts Advert variations Advert tracking Google Adwords Search and content networks Facebook advertising YouTube advertising LinkedIn advertising Google Places Getting listed In Google’s business directory Getting your listing to the top of Google’s directory Purchasing Ad Space Understanding ad space buying Where to purchase ad space How to use ad space effectively Outsourcing Understanding outsourcing Where to find outsourcers from $1 an hour What to outsource How to outsource How to make sure your jobs are done well Social Media For Business Understand uses of social media Social bookmarking Understanding Facebook Fan page tips Understanding how Facebook ranks posts How to create a Facebook fan page Setting up a Facebook store How to leverage viral Facebook campaigns Facebook competitions Understanding Google+ Google+ for business Google Hangouts Understanding Twitter Twitter For Traffic, SEO and links Building followers on Twitter How to encourage Tweets and links Understanding LinkedIn How to leverage LinkedIn  Business Advisor and Business Consultant - Masterclass Business Advisor and Business Consultant Masterclass £2,495:00 – 3 Day How you can fast-track your success and learn the Blueprint on how over £100k was successful banked in 12 Months working as a Part-Time business advisor and consultant. You are likely to be considering a career as a business Advisor or consultant, new to the profession or now wishing to fast-track success and learn the core skills on how to be a successful business Advisor or business consultant. Just some of the benefits include: Correctly Positioning You and Your Business Mastering the Secrets of Selling Consultancy Services – Often with NO DIRECT SELLING Understanding how to Take Action and Keep Motivated as you build your business Learn Key Templates giving you the Tools to Get Started How to successfully market you and your business Master how to be The Advisor and Consultant your network want to refer in The full course review is as follows: Day 1 How we all got here – the essential elements of ‘Your Story’ & Expertise The ‘Long Tail’ – Creating your niche Specialist or generalist for your business or practice Your Long-tail the proposition Packaging You & Your Proposition Experienced vs Theorist (not that you may be the latter… we need to package both) Client ROI: ‘You have to Do, not just Say – Do you expect to be purely and Advisor or are you an implementer? Your target customer and your 70, 20, 10 Mastering Your approach as a consultant Essential traits of a successful Defining your typical client’s problems / needs How to successfully manage Working Alone Overview of Setting up Your Consultancy Business Review Fee Methods and How to Leverage your fees The Numbers Explained, to include: How to Write a Business Plan Understanding Cash flow Forecasts – Calling in experts to assist you The Essential of Building Your Power Team Day 2 – Marketing Your Business Marketing Principles Introduction Core Elements Review Traditional Marketing of a consultant Know like and trust Qualifying to Maximise Your Success Professional Meetings Networking Your Elevator Pitch Mastering the Sales Letter & Email Understanding the Value of Speaker slots Exhibitions Your list and buying lists Review your Ultimate Business Card Internet Marketing: How to Outsource to Leverage your Digital Presence The Importance of your Website Positioning Your Domain to increase Lead Generation Leveraging the Key Social Media, to include: LinkedIn Facebook Twitter You Tube Touchpoints – Prospecting As Part of Your Every Day Mastering Your Presence The Business Review – Template How to Sell Your Services: Understanding Your Sales Process Our proposition Learning to Love the Word NO Prospecting Effective Networking Calling / being requested to go into a meeting The first meeting The proposal The second meeting / revised proposal and the deal The contract The work Communication and Mid-review The report Secure referrals before leave Payment – but this can be planned at different stages Overcoming the Fear of the Phone Overcoming the Typical Objections You Will Get In Consulting Outsourcing your sales Your Proposal and Report Styles & Purpose Introduction to Negotiation Theory & Leveraging Your Fees Adding Real Client Value and Leveraging an Account Once In Saying NO to the wrong type of work Joint Venturing Your Way to Success Day 3: Your Activation and Business Plan Taking Action – The Essentials Motivating Yourself Mastering Networking Securing Referrals Your Business Plan: Review your SWOT & Proposition (from Days 1 & 2) Mission Vision Your beliefs Goals Objectives Strategies CSF’s / Barriers – and resultant strategies Action Plans – To Master Your Success Understanding Your End Game: Career Advisor or Consultant Try before you buy – a lead into a permanent position Templates: The business plan The Strategic plan Understanding the Quick Wins: Leveraging your time: How to Effectively Outsource to Secure Success Access to Finance Client UK Grants – Overview International Grants Tax Relief Your Power Base: Seven key Power bases Maintaining your power base Course Summary: Clear about what you offer Ensuring Your Add Outstanding Value Successfully being the Trusted Advisor/Consultant of Choice Taking Action Onsite Business Growth Masterclass Training: Business Growth Masterclass: On-Site Training 2 Day from £7,995:00 + vat On-Site Business Growth Masterclass training for Corporate Organisations and the larger SME. Prices include training for up to an initial six delegates within one organisation attending an intensive onsite two-day workshop. Course Outline: The Business Growth Masterclass – On-Site training brings the Business Growth Masterclass training into a specific client company’s business allowing for confidential open debate about your business. Also, due to what is typically a smaller class / delegate size, training is condensed into an intensive Two-Day workshop. Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Day 2: The Practice Introduction: Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System – Summary Of Our Learnings So Far: Review of Our Foundations Implementation Overview Activation & Implementation: Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support To learn more, simply contact us to discuss your Business Growth Masterclass On-Site Training Course Onsite Strategy Facilitation Business Growth Strategy Facilitation: £PAO + vat Expert Facilitation to Create your Business Growth Strategic Plan with Optional Direct Consultancy Implementation Support, completely bespoke to Your Business. Business Growth Plan – Strategy Facilitation: Introduction If your Objective is to create an outstanding Business Growth Strategy & Plan, then the Business Growth Plan – Strategy Facilitation offers your business a Confidential, Highly Motivational and internally High-profile senior management team meeting facilitation and platform for success. Utilising the knowledge, training and skills gained within the Business Growth Masterclass, the BGS Strategy Facilitation brings to your business Six Key Benefits of which are proven to really leverage Business Growth Success: The Top Six Key benefits are: Expert Facilitation using the BGS Business Growth System, templates and integrated business growth programme courses Plan facilitated in your training room by an Business Growth School Expert who brings both Business Consulting Expertise (The ‘Theory’) and real-life business experience (The ‘Practice’) as a highly successful business executive in their own right An intense and highly motivational delivery The ‘critical incidence’ of the Event Itself in readiness for TAKING ACTION Our Facilitators are not prejudiced by cultural norms that often impact on success – Our Focus is on the customer proposition an aligning your business growth strategic plan to secure success A completely unbiased approach in plan creation, thus challenging every area and person in your team as we create your plan that is truly best for the business Business Growth Strategic Plan – Four Stage Outline: Strategy Facilitation is Bespoke to you and your business and to get your plan underway, the four simple Stages are as follows: Stage One: Understanding Your Customer Proposition & needs Stage Two: The Business Growth Strategy Facilitation Event with Your Management Team Stage Three: Business Growth Plan and Action Plan Launch Stage Four: On-Going Plan Support As all Business Growth School speakers are highly qualified consultants understanding the ‘theory’ in creating business successes, and also highly successful executives experienced in the real-life ‘practice’ in business, out-sourcing the facilitation of your business growth strategic plan to one of our leading Business Growth School experts is proven to deliver outstanding business growth benefits. And once your Business Growth Plan is in Place, together with optional Skills Training in Mastering Sales Skills through to the Internet Marketing Diploma, your business will secure the in-house skills to embed ongoing business growth success. Taking Action: For a no-obligation conference call to review how the Business Growth School can support your business in achieving outstanding Business Growth, Contact Us and we’ll look forward to setting up a call and planning next steps.
SEO Alan Crouch of the Business Growth School is a business advisor, management consultant, business coach and executive mentor and is the CEO and founder of the Business Growth School based in Cambridge. Business Growth Programmes include Mastering Sales Skills for executives and business owners who may be excellent at what they do, but where selling and sales is not their key discipline. The Business Growth Masterclass three day training, Mastering sales Skills - Sales Bootcamp, Business Advisor and Business Consultant training for new and experienced consultant and business Advisor training, foundation certificate in marketing, the internet marketing diploma working in partnership with the internet business school, the Business Advisor and business consultant  masterclass. The business growth School is about delivering Growth in Britain, however it is not just Britain's growth and enterprise success that is essential and therefore on-training can be conducted at client premises not only throughout the UK in Warwick, Edinburgh, Aston, London, Cambridge and Oxford, but also in Europe and globally. Alan Crouch was Business Growth Masterclass speaker at The Business Show London working with Simon Coulson, CEO and Entrepreneur from the Internet Business School and Speaking on the same stage as Simon Coulson and 2016 Publisher of the Year Rick McMunn known for the How2become series. Alan Crouch's Business Growth Masterclass at the business show deliver the Ten Essentials to achieve business growth, using key elements of the Mastering Sales Skills Executive One Day sales training course for business owners, executives, managers and staff whose first love may not sales and who may not have sales in their title but need to know how to sell. The Speaker session also included the business growth marketing foundations training course, and elements of the Strategic planning training course. The Business Growth School Business Growth Masterclass however brings together the three disciplines of sales Marketing and Strategy into one innovative, fast and easy to use systems that immediately increases sales even before you start writing any strategic plan. Why so many strategic plans fail is no surprise to the business growth school, and this is why their experts deliver both the theory (being fully qualified business growth trained experts and Alan is an Aston University Aston Business School MBA based in Cambridge himself) and then the practise gained from the growth experts and speakers being experience including Sales Director, Managing Director and CEO.  Business Growth Masterclass: Business Growth Masterclass – Three Day £2,495 + vat With Courses On Either Tuesday, Wednesday & Thursday or Friday, Saturday and Sunday, access to achieving business growth couldn’t be easier! Course Outline: Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Day 2: Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System Summary: Review of Our Foundations Implementation Overview Day 3 Step 2 The Practice: Activation & Implementation Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support Mastering Sales Skills Mastering Sales Skills – One Day £395:00 + vat This is the Essential Executive Sales Training Course for every Business Owner, Entrepreneur, Business Partner in the Professions and Newly Promoted Manager Who May Be Brilliant at What They Do, but where Sales and Selling Do Not Come Naturally. Master the sales skills and mindset to succeed in selling. This One-Day Intensive Sales Training Course Gets To The Point. Securing fast-track information is essential for busy people in business, so no elongated programmes or night-school – Just Sales Skills. Mastering Sales Skills – Course Content: Morning: The Landscape and Your Tool-Kit Understanding Sales Landscape & Sales People: The Sales Process Glossary of Terms Identifying Selling Types in Your Business Why Some Sales People Are Great! Feeling Comfortable When Selling: The Mindset Learning to Love No Welcome Objections Handling Rejection The Mindset of Champions Your Sales Funnel The Buyer – How To Engage: They won’t speak with us for fun! Listening – What’s their Problem Empathy – Through their eyes Rapport & Connection Body Language How to Engage Negotiation The Science – Negotiation Model The Buyer’s perspective The Seller’s perspective Questioning Skills The Questioning Path Life-time Questioning Techniques Learn – Plan – Do The Art of Closing the Deal Asking for the deal of Asking to buy from you? Test Closes Your First Top Ten Power Closes Objection Handling Power List – Part 1 List the objections why customers may not buy from you Afternoon: Leveraging Your Tool-Kit Lead Generation, Finding New Customers & Prospecting The Sales Pipeline Networking and your elevator Pitch Qualifying Success Masterful Sales Email/Letter Writing Traditional Prospecting that Works Social Media, Website, Introduction to Online Sales Tactics: Progressing & Activating The Sale: Taking Action & Mindset The Follow Up – A No.1 Reason for Success or Failure The Sales Telephone Call Preparation Script Design & Template Mindset Recap The First Meeting Creating the Climate Control Questioning Securing Objectives Questioning & Closing The Presentation / Proposition The Sale Post Sale – Referral Objection Handling: Review of Pre Lunch Objections Conditions | Objections | Complaints Techniques to overcome Selling – The Science of Selling and Planning Your journey in sales from today Action Summary The Question of all Questions Marketing Foundations One Day Business Growth Marketing Foundation One Day Course £395:00 + vat Are you a Small to Medium Sized Enterprise (SME) with a great product or service looking to achieve great sales and Win Against your Competition? You will learn the skills to tailer a highly motivational marketing proposition to your customer needs and generate on-going high quality leads. The Business Growth Marketing Foundation introduces Traditional and Digital Marketing to marketing campaigns, Power Marketing Copy, Social Media and essential Internet Marketing techniques. Course Content: Too often, a great sales person may have great products, but they remain a ‘”best kept secret’ because of ineffective marketing. The Business Growth Marketing Foundations is an intense one day course that will give you and your business a Foundation of Skills in What to do to achieve success in marketing. The Three Core Areas Covered: Understand your Customer’s Needs Define The Customer proposition Traditional and Digital Marketing Business Growth Marketing Focus Identify Your Four Essential Client Target Areas Lead Generation What to do to ensure On-going Lead generation Success Write High-Power Marketing Campaign Content Marketing Within the Sales Process Understanding The Marketing Funnel Establishing your Optimum Proposition The Role of the Elevator Pitch in Marketing Review The Role of Marketing in Your Sales Process Sales Process Review Sales Timelines and Types Marketing Throughout Your Sales Process Traditional Marketing: Marketing As An Integrated Element of Your Business Growth Plan Defining Your Customers Proposition(s) Market Research & Competitors Marketing Campaign Planning How to Create Great Lists How to Write Power Content and Copy that Really Works Know your Prospect and Customer Even before you Meet Them Leveraging Your Four Pots of Gold – Sources of All Your Customer Digital Marketing: Introduce Key Elements of Internet Marketing that can greatly leverage your marketing: Search Engine Optimisation The Power of Video Opt-Ins Pay-per-Click Advertising Affiliate Marketing Webinars Use of Social Media to Include: LinkedIn, Facebook, Twitter and YouTube Outstanding Introduction to Outsourcing to Support: Creative Copy Graphics and Logo Design Video Introductions Website Development and Creation Fast-Track Foundations for Success: Fast-Track Foundations of Success For the Business Advisor and Business Consultant. £395:00 + vat. One Day Course. Developed by Business Growth School founder Alan Crouch MBA, you will learn the secrets of how he banked in excess of £100,000:00’s in fee income, working part-time as a business consultant. He also achieved this Without Doing Virtually ANY DIRECT SELLING. If you are setting out in your new career as a business Advisor or consultant, wanting to elevate your current consulting success or planning a career change, then the Fast-track Foundations for the Business Advisor and Business Consultant delivers your an outstanding insight to consulting together with essential skills on what to do to develop consulting success. A precursor to the Business Advisor and Business Consultant Masterclass, Fast-Track Foundations offers you real skills on what to do as you plan to develop your successful consultancy business. Course Outline: 9:00 – 9:30 Your Power Team, Network and Introduction 9:30 – 10:45 Understanding the landscape and growth opportunities as a Business Advisor/consultant Our Journey – How we all got here What success looks like Setting ourselves up for success The key traits that will make us successful business Advisors and consultants Top Actions to take in laying the foundations of success 11:00 – 12:45 The Sales Process – The BGS 12 Step Process of Success How to define you niche(s) as the expert trusted Advisor of choice Review the key client engagement methods The secrets of winning business How to win business without any direct selling Top three sales closes to elevate your success Break: 1:30 – 2:30pm Why the client wants to work with you? The Power Elevator Pitch – you will be remembered Prospecting & Networking Your Professional Profile & Presence 2:45 – 4:30pm Overview of the Key Documents you will need to succeed Your Business Plan Overview of the main Pricing models How to protect your rate and negotiate 4:45 – 5:30pm Taking Action Fasted way to earning Overcoming the biggest fear will result in success How to achieve continued success in your vocation Your Action Plan from today Strategic Planning One Day Strategic Planning Foundation – One Day £395:00 + vat A fast-track one day course in Strategy and Creating your Strategic Plan Framework for Success, providing you with the tools to know exactly What To Do when Planning Multi-level Strategy in your Business. Course Outline: The Strategic Planning Foundation one day course is designed to give you the skills to know what to do when creating multi-level strategy in your business. You may be a business owner, entrepreneur, executive, general manager or functional manager who is looking for outstanding structure and a proven process that is easy to use that will support you in the preparation of your business strategic planning success. The skills and knowledge you will learn on the Strategic Planning Foundation include: 10 Steps to Achieve Ongoing Plan Success Interrelationship of all Strategy Levels How to craft each Step of the Strategic Planning Process The Potential role of a Strategy Facilitator Strategic Planning as One element of Creating a Business Growth Strategy and Plan The Critical Incidence Necessary for Plan Success Case Study review of the Good, Bad and the Ugly in Business Strategy The 10 Key Reasons why Businesses Fail in Implementing Strategy Your New Skills will include: Taking Control of your Strategic Planning Creation How the process can be integrated throughout your business Understand why so many companies fails Secure a process that will give you an outstanding strategic planning platform Mastering Sales Skills - Bootcamp Mastering Sales Skills – Sales Bootcamp Three day £2,495:00 + vat The Bootcamp brings to your sales team the sales skills they will need to full engage in delivering outstanding Business Growth Sales. Designed to integrate completely with the Mastering Sales Skills Executive Sales Training and the Business Growth Masterclass. The BootCamp is an Sales Course that can either integrate completely with your Business Growth School Pathway or be a Outstanding Stand-alone Sales Team training. Integrating the Sales BootCamp with the Business Growth School Pathway, your business will achieve the integrated Top-Down sales skills and terminology of a professional and high performing sales operation focused on professional selling, creating sales, delivering outstanding ROI and completely focussed on Business Growth. Motivational, Inspiring and Engaging. Book Now. Sales Bootcamp Course Content: The Landscape and Your Tool-Kit Day 1: Understanding the Sales Landscape · Why Some Sales People Are Great! · Sales Person Traits of Success · Identifying Selling Types in Your Business Key Principle of Understanding for Success in Sales · Sales Process · Sales Cycle & Timeline · Sales Pipeline · Marketing Funnel · Mastering Sales Skills BootCamp as an integrated element of Business Growth success · Glossary of Terms Mastering the Right Mindset: Feeling Comfortable When Selling: · Learning to Love No · Welcome Objections · Handling Rejection · The Mindset of Champions Mastering How to Positively Engage with Anyone · Personality Types · How to know your buyer even before to contact them · The Buyer – How To Engage & Motivate our Buyer · Listening – What’s their Problem · Empathy – Through their eyes · Rapport & Connection · Body Language · How to Engage · Identifying how People See You and how to adapt your Success approach Taking Action · How to completely remove Procrastination & motivate yourself · Why Sales is the #1 Discipline in any Business and What are our responsibilities · Understanding Pricing, Gross Margins and ROI · The Mindset and Actions of the Very Best in Sales Day 2: Core Skills: The Inter-relationship of Marketing and Sales: · Traditional and Digital Marketing Defined Lead Generation, Finding New Customers & Prospecting · Market Research and How to Created Excellent Prospect Lists · Outsourcing of Telesales · Understanding the Six Sources of Your Customers · Mastering the Customer Proposition · How to create our Long-Tail Niche · Understanding The Power of Sales Tactics in leveraging your proposition · Tailoring your elevator pitch(es) and proposition for success · The importance of your Every TouchPoint · The Importance of Qualifying · Mastering the Sales Email/Letter Writing · Writing your Networking elevator Pitch · Why Qualifying makes for the very best in sales success · Traditional Prospecting that Works · Masterful Sales Email/Letter Writing Digital Marketing · Perfecting Your LinkedIn Profile · Social Media to include: · LinkedIn · YouTube · Twitter · Facebook · Optimising Online Lead generation and the Principles of SEO Negotiation · The Science – Negotiation Model · The Buyer’s perspective · The Seller’s perspective · Role Play to Embed Your Skills Power Bases · Understanding the Seven Key Powerbases Objection Handling: · Learning to welcome objections – the beauty of skillfully progressing the sale · Understanding Conditions | Objections | Complaints · How to master techniques to overcome objections · Role Play in Objection handling – Listing key objections in your business and mastering how to overcome these Day 3: The Art of Closing Throughout the Deal: · Asking for the deal of Asking to buy from you? · Closing throughout leading to great sales · Trial Closes · Your First Top Ten Power Closes to include full examples, role play and embedding · Role play, practicing and internalising your new closing skills Progressing Your Sales & Mindset · Follow Up Marketing Enquiries – A No.1 Reason for Success or Failure · The Sales Telephone Call o Preparation o Script Design & Template o Mindset Recap o Mastering Rejection · Sales Collateral: o Creating Outstanding Digital Media for very little costs that Wows o Sales Presentations, Graphics, Content and Video Leveraging Your Skills and Tool-Kit · The First Meeting o Creating the Climate o Control · Questioning Skills o The Questioning Pathway o Life-time Questioning Techniques · Learn – Plan – Do of Role Play – First Hand Practicing Break Outs to Embed Your New Skills · Closing throughout the sale · The Presentation / Proposition · Securing the Sale · Post Sale – Referral · Customer Relationship Management · Key Account Management Creating Your Winning Sales Activity Plan · Selling – Understanding the Importance of Planning your Sales · Your journey in sales from today · Your Activity Strategy & Plan Template to ensure Sales Success · Your structured and professional plan of action · Monitoring success, accountability and reward · Action Plan Summary Your Action Plan from Today Identifying Your 7, 14, 21, 30, 60 & 90-day plan from today How to identify your Key Strategies Defining your Marketing Campaigns Prioritising Strategies How to review success and assess next actions What does Success Look Like Course Summary: Review why Sales is #1 in Any Business and why we should always be proud to be a sales person Our Plan Our Skills Loving the Word No Motivating Ourselves and Our Buyers Taking Action Securing Great Sales Internet Marketing Diploma Internet Marketing Diploma Delivered by The Business Growth School’s JV Partner The Internet Business School, Headed by – Simon Coulson Simon Coulson is one of the UK’s leading internet marketing coaches who has started no less than FIVE separate £million+ online businesses over the last few years. He launched Internet Business School in 2007 and has trained 1000s of entrepreneurs in person at his live courses and tens of thousands through his distance learning programmes. Simon is a leading authority on internet marketing and an acclaimed international speaker, sharing the stage with the likes of Sir Richard Branson, Lord Alan Sugar, Tony Robbins, Brian Tracy, Bob Proctor and former President Bill Clinton. Simon enjoyed a successful corporate career with BT Plc before launching his own internet based businesses in 2004. Simon has an MBA from the University of Kent and a C.Eng (software engineering). Nationally Recognised & CPD Accredited The Internet Marketing Diploma is delivered by an approved as a NCFE accredited centre to give formal recognition to this course, with the course being equivalent to Level 3 on the QCF Framework. The CPD (Continual Professional Development) Standards Office provides independent CPD accreditation of high quality training and learning activities. Internet Business Diploma – Three Day Masterclass £2,495:00 + vat Who Is This Course For? Business Owners – If you’re a business owner looking to improve your online business presence. Speakers – Looking to promote yourself online, appeal to a wider audience, take bookings online or increase your sales, this programme is designed to help you. Consultants– Maybe you consult to businesses and are looking to increase your value, charge more for your services or broaden the services you offer. Entrepreneurs – Just getting started online and want a complete step-by-step programme with mentoring to take you through the process and make what you are doing a success? Course Outline Course Introduction: Get your business growing fast with a Diploma in Internet Marketing Learn how to dominate online and take over your market Learn how to get a WEBSITE that Google and other search engines will love, how to get mountains of TRAFFIC and how to CONVERT that traffic into buyers of your goods or services The course will teach you 100’s of strategies for growing your business FAST Day 1: Online Business Models Selling physical products Selling digital products Affiliate marketing Lead generation / CPA Online services Market Research Identifying online trends Measuring market size Measuring competition Market analysis methodology Digital Product Creation eBooks CD DVD Domain Names & Hosting Registering a domain name Website hosting Creating Websites Installing WordPress WordPress themes WordPress plugins WordPress widgets Other website platforms Website Analytics Testing & tracking Identifying traffic sources Market ‘split’ testing Opt-in rates Conversion rates Day 2: Selling Online Online selling principles How to create sales pages Sales objections Implementing upsells and downsells Shopping carts Payment gateways Coupon codes Customer Contact Strategies Opt-ins and autoresponders Squeeze pages eMail systems Social media Mobile marketing Search Engine Optimisation Strategies Factors effecting SEO on Google Understand Page Optimisation Creating a SEO friendly website Understanding off page optimisation Building links Negative factors affecting SEO SEO measuring tools Mobile Marketing Mobile apps Text message marketing Mobile friendly websites Mobile advertising Video Marketing Introduction to video marketing Video marketing strategies Video sales letters How to optimise video for SEO How to rank video on YouTube Video streaming How to syndicate video How to create a video Day 3: Pay Per Click Advertising Building keywords Advert targeting Writing adverts Advert variations Advert tracking Google Adwords Search and content networks Facebook advertising YouTube advertising LinkedIn advertising Google Places Getting listed In Google’s business directory Getting your listing to the top of Google’s directory Purchasing Ad Space Understanding ad space buying Where to purchase ad space How to use ad space effectively Outsourcing Understanding outsourcing Where to find outsourcers from $1 an hour What to outsource How to outsource How to make sure your jobs are done well Social Media For Business Understand uses of social media Social bookmarking Understanding Facebook Fan page tips Understanding how Facebook ranks posts How to create a Facebook fan page Setting up a Facebook store How to leverage viral Facebook campaigns Facebook competitions Understanding Google+ Google+ for business Google Hangouts Understanding Twitter Twitter For Traffic, SEO and links Building followers on Twitter How to encourage Tweets and links Understanding LinkedIn How to leverage LinkedIn  Business Advisor and Business Consultant - Masterclass Business Advisor and Business Consultant Masterclass £2,495:00 – 3 Day How you can fast-track your success and learn the Blueprint on how over £100k was successful banked in 12 Months working as a Part-Time business advisor and consultant. You are likely to be considering a career as a business Advisor or consultant, new to the profession or now wishing to fast-track success and learn the core skills on how to be a successful business Advisor or business consultant. Just some of the benefits include: Correctly Positioning You and Your Business Mastering the Secrets of Selling Consultancy Services – Often with NO DIRECT SELLING Understanding how to Take Action and Keep Motivated as you build your business Learn Key Templates giving you the Tools to Get Started How to successfully market you and your business Master how to be The Advisor and Consultant your network want to refer in The full course review is as follows: Day 1 How we all got here – the essential elements of ‘Your Story’ & Expertise The ‘Long Tail’ – Creating your niche Specialist or generalist for your business or practice Your Long-tail the proposition Packaging You & Your Proposition Experienced vs Theorist (not that you may be the latter… we need to package both) Client ROI: ‘You have to Do, not just Say – Do you expect to be purely and Advisor or are you an implementer? Your target customer and your 70, 20, 10 Mastering Your approach as a consultant Essential traits of a successful Defining your typical client’s problems / needs How to successfully manage Working Alone Overview of Setting up Your Consultancy Business Review Fee Methods and How to Leverage your fees The Numbers Explained, to include: How to Write a Business Plan Understanding Cash flow Forecasts – Calling in experts to assist you The Essential of Building Your Power Team Day 2 – Marketing Your Business Marketing Principles Introduction Core Elements Review Traditional Marketing of a consultant Know like and trust Qualifying to Maximise Your Success Professional Meetings Networking Your Elevator Pitch Mastering the Sales Letter & Email Understanding the Value of Speaker slots Exhibitions Your list and buying lists Review your Ultimate Business Card Internet Marketing: How to Outsource to Leverage your Digital Presence The Importance of your Website Positioning Your Domain to increase Lead Generation Leveraging the Key Social Media, to include: LinkedIn Facebook Twitter You Tube Touchpoints – Prospecting As Part of Your Every Day Mastering Your Presence The Business Review – Template How to Sell Your Services: Understanding Your Sales Process Our proposition Learning to Love the Word NO Prospecting Effective Networking Calling / being requested to go into a meeting The first meeting The proposal The second meeting / revised proposal and the deal The contract The work Communication and Mid-review The report Secure referrals before leave Payment – but this can be planned at different stages Overcoming the Fear of the Phone Overcoming the Typical Objections You Will Get In Consulting Outsourcing your sales Your Proposal and Report Styles & Purpose Introduction to Negotiation Theory & Leveraging Your Fees Adding Real Client Value and Leveraging an Account Once In Saying NO to the wrong type of work Joint Venturing Your Way to Success Day 3: Your Activation and Business Plan Taking Action – The Essentials Motivating Yourself Mastering Networking Securing Referrals Your Business Plan: Review your SWOT & Proposition (from Days 1 & 2) Mission Vision Your beliefs Goals Objectives Strategies CSF’s / Barriers – and resultant strategies Action Plans – To Master Your Success Understanding Your End Game: Career Advisor or Consultant Try before you buy – a lead into a permanent position Templates: The business plan The Strategic plan Understanding the Quick Wins: Leveraging your time: How to Effectively Outsource to Secure Success Access to Finance Client UK Grants – Overview International Grants Tax Relief Your Power Base: Seven key Power bases Maintaining your power base Course Summary: Clear about what you offer Ensuring Your Add Outstanding Value Successfully being the Trusted Advisor/Consultant of Choice Taking Action Onsite Business Growth Masterclass Training: Business Growth Masterclass: On-Site Training 2 Day from £7,995:00 + vat On-Site Business Growth Masterclass training for Corporate Organisations and the larger SME. Prices include training for up to an initial six delegates within one organisation attending an intensive onsite two-day workshop. Course Outline: The Business Growth Masterclass – On-Site training brings the Business Growth Masterclass training into a specific client company’s business allowing for confidential open debate about your business. Also, due to what is typically a smaller class / delegate size, training is condensed into an intensive Two-Day workshop. Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Day 2: The Practice Introduction: Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System – Summary Of Our Learnings So Far: Review of Our Foundations Implementation Overview Activation & Implementation: Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support To learn more, simply contact us to discuss your Business Growth Masterclass On-Site Training Course Onsite Strategy Facilitation Business Growth Strategy Facilitation: £PAO + vat Expert Facilitation to Create your Business Growth Strategic Plan with Optional Direct Consultancy Implementation Support, completely bespoke to Your Business. Business Growth Plan – Strategy Facilitation: Introduction If your Objective is to create an outstanding Business Growth Strategy & Plan, then the Business Growth Plan – Strategy Facilitation offers your business a Confidential, Highly Motivational and internally High-profile senior management team meeting facilitation and platform for success. Utilising the knowledge, training and skills gained within the Business Growth Masterclass, the BGS Strategy Facilitation brings to your business Six Key Benefits of which are proven to really leverage Business Growth Success: The Top Six Key benefits are: Expert Facilitation using the BGS Business Growth System, templates and integrated business growth programme courses Plan facilitated in your training room by an Business Growth School Expert who brings both Business Consulting Expertise (The ‘Theory’) and real-life business experience (The ‘Practice’) as a highly successful business executive in their own right An intense and highly motivational delivery The ‘critical incidence’ of the Event Itself in readiness for TAKING ACTION Our Facilitators are not prejudiced by cultural norms that often impact on success – Our Focus is on the customer proposition an aligning your business growth strategic plan to secure success A completely unbiased approach in plan creation, thus challenging every area and person in your team as we create your plan that is truly best for the business Business Growth Strategic Plan – Four Stage Outline: Strategy Facilitation is Bespoke to you and your business and to get your plan underway, the four simple Stages are as follows: Stage One: Understanding Your Customer Proposition & needs Stage Two: The Business Growth Strategy Facilitation Event with Your Management Team Stage Three: Business Growth Plan and Action Plan Launch Stage Four: On-Going Plan Support As all Business Growth School speakers are highly qualified consultants understanding the ‘theory’ in creating business successes, and also highly successful executives experienced in the real-life ‘practice’ in business, out-sourcing the facilitation of your business growth strategic plan to one of our leading Business Growth School experts is proven to deliver outstanding business growth benefits. And once your Business Growth Plan is in Place, together with optional Skills Training in Mastering Sales Skills through to the Internet Marketing Diploma, your business will secure the in-house skills to embed ongoing business growth success. Taking Action: For a no-obligation conference call to review how the Business Growth School can support your business in achieving outstanding Business Growth, Contact Us and we’ll look forward to setting up a call and planning next steps.
SEO Alan Crouch of the Business Growth School is a business advisor, management consultant, business coach and executive mentor and is the CEO and founder of the Business Growth School based in Cambridge. Business Growth Programmes include Mastering Sales Skills for executives and business owners who may be excellent at what they do, but where selling and sales is not their key discipline. The Business Growth Masterclass three day training, Mastering sales Skills - Sales Bootcamp, Business Advisor and Business Consultant training for new and experienced consultant and business Advisor training, foundation certificate in marketing, the internet marketing diploma working in partnership with the internet business school, the Business Advisor and business consultant  masterclass. The business growth School is about delivering Growth in Britain, however it is not just Britain's growth and enterprise success that is essential and therefore on-training can be conducted at client premises not only throughout the UK in Warwick, Edinburgh, Aston, London, Cambridge and Oxford, but also in Europe and globally. Alan Crouch was Business Growth Masterclass speaker at The Business Show London working with Simon Coulson, CEO and Entrepreneur from the Internet Business School and Speaking on the same stage as Simon Coulson and 2016 Publisher of the Year Rick McMunn known for the How2become series. Alan Crouch's Business Growth Masterclass at the business show deliver the Ten Essentials to achieve business growth, using key elements of the Mastering Sales Skills Executive One Day sales training course for business owners, executives, managers and staff whose first love may not sales and who may not have sales in their title but need to know how to sell. The Speaker session also included the business growth marketing foundations training course, and elements of the Strategic planning training course. The Business Growth School Business Growth Masterclass however brings together the three disciplines of sales Marketing and Strategy into one innovative, fast and easy to use systems that immediately increases sales even before you start writing any strategic plan. Why so many strategic plans fail is no surprise to the business growth school, and this is why their experts deliver both the theory (being fully qualified business growth trained experts and Alan is an Aston University Aston Business School MBA based in Cambridge himself) and then the practise gained from the growth experts and speakers being experience including Sales Director, Managing Director and CEO.  Business Growth Masterclass: Business Growth Masterclass – Three Day £2,495 + vat With Courses On Either Tuesday, Wednesday & Thursday or Friday, Saturday and Sunday, access to achieving business growth couldn’t be easier! Course Outline: Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Day 2: Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System Summary: Review of Our Foundations Implementation Overview Day 3 Step 2 The Practice: Activation & Implementation Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support Mastering Sales Skills Mastering Sales Skills – One Day £395:00 + vat This is the Essential Executive Sales Training Course for every Business Owner, Entrepreneur, Business Partner in the Professions and Newly Promoted Manager Who May Be Brilliant at What They Do, but where Sales and Selling Do Not Come Naturally. Master the sales skills and mindset to succeed in selling. This One-Day Intensive Sales Training Course Gets To The Point. Securing fast-track information is essential for busy people in business, so no elongated programmes or night-school – Just Sales Skills. Mastering Sales Skills – Course Content: Morning: The Landscape and Your Tool-Kit Understanding Sales Landscape & Sales People: The Sales Process Glossary of Terms Identifying Selling Types in Your Business Why Some Sales People Are Great! Feeling Comfortable When Selling: The Mindset Learning to Love No Welcome Objections Handling Rejection The Mindset of Champions Your Sales Funnel The Buyer – How To Engage: They won’t speak with us for fun! Listening – What’s their Problem Empathy – Through their eyes Rapport & Connection Body Language How to Engage Negotiation The Science – Negotiation Model The Buyer’s perspective The Seller’s perspective Questioning Skills The Questioning Path Life-time Questioning Techniques Learn – Plan – Do The Art of Closing the Deal Asking for the deal of Asking to buy from you? Test Closes Your First Top Ten Power Closes Objection Handling Power List – Part 1 List the objections why customers may not buy from you Afternoon: Leveraging Your Tool-Kit Lead Generation, Finding New Customers & Prospecting The Sales Pipeline Networking and your elevator Pitch Qualifying Success Masterful Sales Email/Letter Writing Traditional Prospecting that Works Social Media, Website, Introduction to Online Sales Tactics: Progressing & Activating The Sale: Taking Action & Mindset The Follow Up – A No.1 Reason for Success or Failure The Sales Telephone Call Preparation Script Design & Template Mindset Recap The First Meeting Creating the Climate Control Questioning Securing Objectives Questioning & Closing The Presentation / Proposition The Sale Post Sale – Referral Objection Handling: Review of Pre Lunch Objections Conditions | Objections | Complaints Techniques to overcome Selling – The Science of Selling and Planning Your journey in sales from today Action Summary The Question of all Questions Marketing Foundations One Day Business Growth Marketing Foundation One Day Course £395:00 + vat Are you a Small to Medium Sized Enterprise (SME) with a great product or service looking to achieve great sales and Win Against your Competition? You will learn the skills to tailer a highly motivational marketing proposition to your customer needs and generate on-going high quality leads. The Business Growth Marketing Foundation introduces Traditional and Digital Marketing to marketing campaigns, Power Marketing Copy, Social Media and essential Internet Marketing techniques. Course Content: Too often, a great sales person may have great products, but they remain a ‘”best kept secret’ because of ineffective marketing. The Business Growth Marketing Foundations is an intense one day course that will give you and your business a Foundation of Skills in What to do to achieve success in marketing. The Three Core Areas Covered: Understand your Customer’s Needs Define The Customer proposition Traditional and Digital Marketing Business Growth Marketing Focus Identify Your Four Essential Client Target Areas Lead Generation What to do to ensure On-going Lead generation Success Write High-Power Marketing Campaign Content Marketing Within the Sales Process Understanding The Marketing Funnel Establishing your Optimum Proposition The Role of the Elevator Pitch in Marketing Review The Role of Marketing in Your Sales Process Sales Process Review Sales Timelines and Types Marketing Throughout Your Sales Process Traditional Marketing: Marketing As An Integrated Element of Your Business Growth Plan Defining Your Customers Proposition(s) Market Research & Competitors Marketing Campaign Planning How to Create Great Lists How to Write Power Content and Copy that Really Works Know your Prospect and Customer Even before you Meet Them Leveraging Your Four Pots of Gold – Sources of All Your Customer Digital Marketing: Introduce Key Elements of Internet Marketing that can greatly leverage your marketing: Search Engine Optimisation The Power of Video Opt-Ins Pay-per-Click Advertising Affiliate Marketing Webinars Use of Social Media to Include: LinkedIn, Facebook, Twitter and YouTube Outstanding Introduction to Outsourcing to Support: Creative Copy Graphics and Logo Design Video Introductions Website Development and Creation Fast-Track Foundations for Success: Fast-Track Foundations of Success For the Business Advisor and Business Consultant. £395:00 + vat. One Day Course. Developed by Business Growth School founder Alan Crouch MBA, you will learn the secrets of how he banked in excess of £100,000:00’s in fee income, working part-time as a business consultant. He also achieved this Without Doing Virtually ANY DIRECT SELLING. If you are setting out in your new career as a business Advisor or consultant, wanting to elevate your current consulting success or planning a career change, then the Fast-track Foundations for the Business Advisor and Business Consultant delivers your an outstanding insight to consulting together with essential skills on what to do to develop consulting success. A precursor to the Business Advisor and Business Consultant Masterclass, Fast-Track Foundations offers you real skills on what to do as you plan to develop your successful consultancy business. Course Outline: 9:00 – 9:30 Your Power Team, Network and Introduction 9:30 – 10:45 Understanding the landscape and growth opportunities as a Business Advisor/consultant Our Journey – How we all got here What success looks like Setting ourselves up for success The key traits that will make us successful business Advisors and consultants Top Actions to take in laying the foundations of success 11:00 – 12:45 The Sales Process – The BGS 12 Step Process of Success How to define you niche(s) as the expert trusted Advisor of choice Review the key client engagement methods The secrets of winning business How to win business without any direct selling Top three sales closes to elevate your success Break: 1:30 – 2:30pm Why the client wants to work with you? The Power Elevator Pitch – you will be remembered Prospecting & Networking Your Professional Profile & Presence 2:45 – 4:30pm Overview of the Key Documents you will need to succeed Your Business Plan Overview of the main Pricing models How to protect your rate and negotiate 4:45 – 5:30pm Taking Action Fasted way to earning Overcoming the biggest fear will result in success How to achieve continued success in your vocation Your Action Plan from today Strategic Planning One Day Strategic Planning Foundation – One Day £395:00 + vat A fast-track one day course in Strategy and Creating your Strategic Plan Framework for Success, providing you with the tools to know exactly What To Do when Planning Multi-level Strategy in your Business. Course Outline: The Strategic Planning Foundation one day course is designed to give you the skills to know what to do when creating multi-level strategy in your business. You may be a business owner, entrepreneur, executive, general manager or functional manager who is looking for outstanding structure and a proven process that is easy to use that will support you in the preparation of your business strategic planning success. The skills and knowledge you will learn on the Strategic Planning Foundation include: 10 Steps to Achieve Ongoing Plan Success Interrelationship of all Strategy Levels How to craft each Step of the Strategic Planning Process The Potential role of a Strategy Facilitator Strategic Planning as One element of Creating a Business Growth Strategy and Plan The Critical Incidence Necessary for Plan Success Case Study review of the Good, Bad and the Ugly in Business Strategy The 10 Key Reasons why Businesses Fail in Implementing Strategy Your New Skills will include: Taking Control of your Strategic Planning Creation How the process can be integrated throughout your business Understand why so many companies fails Secure a process that will give you an outstanding strategic planning platform Mastering Sales Skills - Bootcamp Mastering Sales Skills – Sales Bootcamp Three day £2,495:00 + vat The Bootcamp brings to your sales team the sales skills they will need to full engage in delivering outstanding Business Growth Sales. Designed to integrate completely with the Mastering Sales Skills Executive Sales Training and the Business Growth Masterclass. The BootCamp is an Sales Course that can either integrate completely with your Business Growth School Pathway or be a Outstanding Stand-alone Sales Team training. Integrating the Sales BootCamp with the Business Growth School Pathway, your business will achieve the integrated Top-Down sales skills and terminology of a professional and high performing sales operation focused on professional selling, creating sales, delivering outstanding ROI and completely focussed on Business Growth. Motivational, Inspiring and Engaging. Book Now. Sales Bootcamp Course Content: The Landscape and Your Tool-Kit Day 1: Understanding the Sales Landscape · Why Some Sales People Are Great! · Sales Person Traits of Success · Identifying Selling Types in Your Business Key Principle of Understanding for Success in Sales · Sales Process · Sales Cycle & Timeline · Sales Pipeline · Marketing Funnel · Mastering Sales Skills BootCamp as an integrated element of Business Growth success · Glossary of Terms Mastering the Right Mindset: Feeling Comfortable When Selling: · Learning to Love No · Welcome Objections · Handling Rejection · The Mindset of Champions Mastering How to Positively Engage with Anyone · Personality Types · How to know your buyer even before to contact them · The Buyer – How To Engage & Motivate our Buyer · Listening – What’s their Problem · Empathy – Through their eyes · Rapport & Connection · Body Language · How to Engage · Identifying how People See You and how to adapt your Success approach Taking Action · How to completely remove Procrastination & motivate yourself · Why Sales is the #1 Discipline in any Business and What are our responsibilities · Understanding Pricing, Gross Margins and ROI · The Mindset and Actions of the Very Best in Sales Day 2: Core Skills: The Inter-relationship of Marketing and Sales: · Traditional and Digital Marketing Defined Lead Generation, Finding New Customers & Prospecting · Market Research and How to Created Excellent Prospect Lists · Outsourcing of Telesales · Understanding the Six Sources of Your Customers · Mastering the Customer Proposition · How to create our Long-Tail Niche · Understanding The Power of Sales Tactics in leveraging your proposition · Tailoring your elevator pitch(es) and proposition for success · The importance of your Every TouchPoint · The Importance of Qualifying · Mastering the Sales Email/Letter Writing · Writing your Networking elevator Pitch · Why Qualifying makes for the very best in sales success · Traditional Prospecting that Works · Masterful Sales Email/Letter Writing Digital Marketing · Perfecting Your LinkedIn Profile · Social Media to include: · LinkedIn · YouTube · Twitter · Facebook · Optimising Online Lead generation and the Principles of SEO Negotiation · The Science – Negotiation Model · The Buyer’s perspective · The Seller’s perspective · Role Play to Embed Your Skills Power Bases · Understanding the Seven Key Powerbases Objection Handling: · Learning to welcome objections – the beauty of skillfully progressing the sale · Understanding Conditions | Objections | Complaints · How to master techniques to overcome objections · Role Play in Objection handling – Listing key objections in your business and mastering how to overcome these Day 3: The Art of Closing Throughout the Deal: · Asking for the deal of Asking to buy from you? · Closing throughout leading to great sales · Trial Closes · Your First Top Ten Power Closes to include full examples, role play and embedding · Role play, practicing and internalising your new closing skills Progressing Your Sales & Mindset · Follow Up Marketing Enquiries – A No.1 Reason for Success or Failure · The Sales Telephone Call o Preparation o Script Design & Template o Mindset Recap o Mastering Rejection · Sales Collateral: o Creating Outstanding Digital Media for very little costs that Wows o Sales Presentations, Graphics, Content and Video Leveraging Your Skills and Tool-Kit · The First Meeting o Creating the Climate o Control · Questioning Skills o The Questioning Pathway o Life-time Questioning Techniques · Learn – Plan – Do of Role Play – First Hand Practicing Break Outs to Embed Your New Skills · Closing throughout the sale · The Presentation / Proposition · Securing the Sale · Post Sale – Referral · Customer Relationship Management · Key Account Management Creating Your Winning Sales Activity Plan · Selling – Understanding the Importance of Planning your Sales · Your journey in sales from today · Your Activity Strategy & Plan Template to ensure Sales Success · Your structured and professional plan of action · Monitoring success, accountability and reward · Action Plan Summary Your Action Plan from Today Identifying Your 7, 14, 21, 30, 60 & 90-day plan from today How to identify your Key Strategies Defining your Marketing Campaigns Prioritising Strategies How to review success and assess next actions What does Success Look Like Course Summary: Review why Sales is #1 in Any Business and why we should always be proud to be a sales person Our Plan Our Skills Loving the Word No Motivating Ourselves and Our Buyers Taking Action Securing Great Sales Internet Marketing Diploma Internet Marketing Diploma Delivered by The Business Growth School’s JV Partner The Internet Business School, Headed by – Simon Coulson Simon Coulson is one of the UK’s leading internet marketing coaches who has started no less than FIVE separate £million+ online businesses over the last few years. He launched Internet Business School in 2007 and has trained 1000s of entrepreneurs in person at his live courses and tens of thousands through his distance learning programmes. Simon is a leading authority on internet marketing and an acclaimed international speaker, sharing the stage with the likes of Sir Richard Branson, Lord Alan Sugar, Tony Robbins, Brian Tracy, Bob Proctor and former President Bill Clinton. Simon enjoyed a successful corporate career with BT Plc before launching his own internet based businesses in 2004. Simon has an MBA from the University of Kent and a C.Eng (software engineering). Nationally Recognised & CPD Accredited The Internet Marketing Diploma is delivered by an approved as a NCFE accredited centre to give formal recognition to this course, with the course being equivalent to Level 3 on the QCF Framework. The CPD (Continual Professional Development) Standards Office provides independent CPD accreditation of high quality training and learning activities. Internet Business Diploma – Three Day Masterclass £2,495:00 + vat Who Is This Course For? Business Owners – If you’re a business owner looking to improve your online business presence. Speakers – Looking to promote yourself online, appeal to a wider audience, take bookings online or increase your sales, this programme is designed to help you. Consultants– Maybe you consult to businesses and are looking to increase your value, charge more for your services or broaden the services you offer. Entrepreneurs – Just getting started online and want a complete step-by-step programme with mentoring to take you through the process and make what you are doing a success? Course Outline Course Introduction: Get your business growing fast with a Diploma in Internet Marketing Learn how to dominate online and take over your market Learn how to get a WEBSITE that Google and other search engines will love, how to get mountains of TRAFFIC and how to CONVERT that traffic into buyers of your goods or services The course will teach you 100’s of strategies for growing your business FAST Day 1: Online Business Models Selling physical products Selling digital products Affiliate marketing Lead generation / CPA Online services Market Research Identifying online trends Measuring market size Measuring competition Market analysis methodology Digital Product Creation eBooks CD DVD Domain Names & Hosting Registering a domain name Website hosting Creating Websites Installing WordPress WordPress themes WordPress plugins WordPress widgets Other website platforms Website Analytics Testing & tracking Identifying traffic sources Market ‘split’ testing Opt-in rates Conversion rates Day 2: Selling Online Online selling principles How to create sales pages Sales objections Implementing upsells and downsells Shopping carts Payment gateways Coupon codes Customer Contact Strategies Opt-ins and autoresponders Squeeze pages eMail systems Social media Mobile marketing Search Engine Optimisation Strategies Factors effecting SEO on Google Understand Page Optimisation Creating a SEO friendly website Understanding off page optimisation Building links Negative factors affecting SEO SEO measuring tools Mobile Marketing Mobile apps Text message marketing Mobile friendly websites Mobile advertising Video Marketing Introduction to video marketing Video marketing strategies Video sales letters How to optimise video for SEO How to rank video on YouTube Video streaming How to syndicate video How to create a video Day 3: Pay Per Click Advertising Building keywords Advert targeting Writing adverts Advert variations Advert tracking Google Adwords Search and content networks Facebook advertising YouTube advertising LinkedIn advertising Google Places Getting listed In Google’s business directory Getting your listing to the top of Google’s directory Purchasing Ad Space Understanding ad space buying Where to purchase ad space How to use ad space effectively Outsourcing Understanding outsourcing Where to find outsourcers from $1 an hour What to outsource How to outsource How to make sure your jobs are done well Social Media For Business Understand uses of social media Social bookmarking Understanding Facebook Fan page tips Understanding how Facebook ranks posts How to create a Facebook fan page Setting up a Facebook store How to leverage viral Facebook campaigns Facebook competitions Understanding Google+ Google+ for business Google Hangouts Understanding Twitter Twitter For Traffic, SEO and links Building followers on Twitter How to encourage Tweets and links Understanding LinkedIn How to leverage LinkedIn  Business Advisor and Business Consultant - Masterclass Business Advisor and Business Consultant Masterclass £2,495:00 – 3 Day How you can fast-track your success and learn the Blueprint on how over £100k was successful banked in 12 Months working as a Part-Time business advisor and consultant. You are likely to be considering a career as a business Advisor or consultant, new to the profession or now wishing to fast-track success and learn the core skills on how to be a successful business Advisor or business consultant. Just some of the benefits include: Correctly Positioning You and Your Business Mastering the Secrets of Selling Consultancy Services – Often with NO DIRECT SELLING Understanding how to Take Action and Keep Motivated as you build your business Learn Key Templates giving you the Tools to Get Started How to successfully market you and your business Master how to be The Advisor and Consultant your network want to refer in The full course review is as follows: Day 1 How we all got here – the essential elements of ‘Your Story’ & Expertise The ‘Long Tail’ – Creating your niche Specialist or generalist for your business or practice Your Long-tail the proposition Packaging You & Your Proposition Experienced vs Theorist (not that you may be the latter… we need to package both) Client ROI: ‘You have to Do, not just Say – Do you expect to be purely and Advisor or are you an implementer? Your target customer and your 70, 20, 10 Mastering Your approach as a consultant Essential traits of a successful Defining your typical client’s problems / needs How to successfully manage Working Alone Overview of Setting up Your Consultancy Business Review Fee Methods and How to Leverage your fees The Numbers Explained, to include: How to Write a Business Plan Understanding Cash flow Forecasts – Calling in experts to assist you The Essential of Building Your Power Team Day 2 – Marketing Your Business Marketing Principles Introduction Core Elements Review Traditional Marketing of a consultant Know like and trust Qualifying to Maximise Your Success Professional Meetings Networking Your Elevator Pitch Mastering the Sales Letter & Email Understanding the Value of Speaker slots Exhibitions Your list and buying lists Review your Ultimate Business Card Internet Marketing: How to Outsource to Leverage your Digital Presence The Importance of your Website Positioning Your Domain to increase Lead Generation Leveraging the Key Social Media, to include: LinkedIn Facebook Twitter You Tube Touchpoints – Prospecting As Part of Your Every Day Mastering Your Presence The Business Review – Template How to Sell Your Services: Understanding Your Sales Process Our proposition Learning to Love the Word NO Prospecting Effective Networking Calling / being requested to go into a meeting The first meeting The proposal The second meeting / revised proposal and the deal The contract The work Communication and Mid-review The report Secure referrals before leave Payment – but this can be planned at different stages Overcoming the Fear of the Phone Overcoming the Typical Objections You Will Get In Consulting Outsourcing your sales Your Proposal and Report Styles & Purpose Introduction to Negotiation Theory & Leveraging Your Fees Adding Real Client Value and Leveraging an Account Once In Saying NO to the wrong type of work Joint Venturing Your Way to Success Day 3: Your Activation and Business Plan Taking Action – The Essentials Motivating Yourself Mastering Networking Securing Referrals Your Business Plan: Review your SWOT & Proposition (from Days 1 & 2) Mission Vision Your beliefs Goals Objectives Strategies CSF’s / Barriers – and resultant strategies Action Plans – To Master Your Success Understanding Your End Game: Career Advisor or Consultant Try before you buy – a lead into a permanent position Templates: The business plan The Strategic plan Understanding the Quick Wins: Leveraging your time: How to Effectively Outsource to Secure Success Access to Finance Client UK Grants – Overview International Grants Tax Relief Your Power Base: Seven key Power bases Maintaining your power base Course Summary: Clear about what you offer Ensuring Your Add Outstanding Value Successfully being the Trusted Advisor/Consultant of Choice Taking Action Onsite Business Growth Masterclass Training: Business Growth Masterclass: On-Site Training 2 Day from £7,995:00 + vat On-Site Business Growth Masterclass training for Corporate Organisations and the larger SME. Prices include training for up to an initial six delegates within one organisation attending an intensive onsite two-day workshop. Course Outline: The Business Growth Masterclass – On-Site training brings the Business Growth Masterclass training into a specific client company’s business allowing for confidential open debate about your business. Also, due to what is typically a smaller class / delegate size, training is condensed into an intensive Two-Day workshop. Day 1: Step 1 -The Theory Introduction to the BGS Business Growth System #1 Action – Aligning your Organisation to the Customer Proposition Introduction to the Essential Disciplines for Business Growth – Multi-Level Strategy – Marketing – Sales Your New Skills – Overview of the two-part ‘Theory and Practice’ Stages Case Study review the Good, Bad and Ugly in Business Growth Planning Getting You and Your Business Ahead of Your Competition as the ‘Expert Minority’ Business Growth Strategy Framework Understanding The BGS Business Growth System Key Modules and Principles The Seven Steps to Achieve Ongoing Plan Success Creating The Business Growth Strategy – Part 1 Defining Your Proposition: Market | Customer | Value Marketing Principles & Business Growth Market & Internal Research Understanding the Competitive Landscape Management of Innovation and reviewing the Key Reasons why Innovation is suppressed in Businesses Six Fast-Track Business Growth Marketing Research Methods and Techniques Agreeing Exactly How You Will Satisfy Your Customer Needs Understanding Your 6 Pots of Gold to fast-track sales success – The definitive source of every customer Creating The Business Growth Strategy – Part 2 Vision – What three to five years away will look like Mission – What is the plan is for this year How to Define your Business Growth Values | Principles | Positioning Motivation – What will inspire Creating The Business Growth Strategy – Pt. 3 Defining Our Business Growth Goals for our Aligned Business Defining our Business Growth Objectives Creating The Business Growth Strategy – Part 4 Covering all we now know into Specific Strategies for Business Growth Your Aligned Business Action Plans Sales & Marketing Action Planning and Specific Plans Day 2: The Practice Introduction: Implementation and The New World As We Now Know It A Review of your New Opportunities Impact on the ‘Where we are now” Change and Transformation Management The Essentials of Accountability Believing in What Success Can Look Like ‘Theory’ Business Growth System – Summary Of Our Learnings So Far: Review of Our Foundations Implementation Overview Activation & Implementation: Sales & Selling: Creating your Robust Sales Process How to Maximise Your Marketing Funnel Identifying Selling Types & aligning this to your opportunities – ‘Square Peg in a Square Hole’ The Importance of your Sales Pipeline Understanding Buyer Sales Personality types, even before you have even contacted them Review of the Essential Business Growth Sales Skills The value & Importance of sales CRM & KPI Reporting Lead Generation Top Five Strategies to Unlock Lead Generation A perfect Elevator Pitch Networking The No.1 Secret of Predictable Business Growth Traditional Marketing Activation Planning: Overview of the Key Marketing Communication Methods How to write Killer Sales & Email Copy Marketing Collateral Review of an Integrated Marketing Approach Digital Marketing Activation Planning: Internet Marketing Your Website & Web Presence Social Media – Leveraging effective LinkedIn, Facebook, Twitter & YouTube Search Engine Optimisation Internet Marketing Channels & Models Online Lead Generation Your Pre Activation Checklist: Your Business Growth School – Business Growth Plan Template Review Your Customer Proposition Your Aligned Business and Business Growth Plan Identifying Every Customer Touchpoint and Why this is important Marketing Plan Activation Customer Service Excellence Engaging and Leveraging Lost, Dormant, Existing Taking Action: Getting Started Facilitating your Business Growth Planning Meeting Sales & Marketing Management Plan Management – Your Objectives and Key Results Business Growth Pathway for Ongoing Success Optional Ongoing Support To learn more, simply contact us to discuss your Business Growth Masterclass On-Site Training Course Onsite Strategy Facilitation Business Growth Strategy Facilitation: £PAO + vat Expert Facilitation to Create your Business Growth Strategic Plan with Optional Direct Consultancy Implementation Support, completely bespoke to Your Business. Business Growth Plan – Strategy Facilitation: Introduction If your Objective is to create an outstanding Business Growth Strategy & Plan, then the Business Growth Plan – Strategy Facilitation offers your business a Confidential, Highly Motivational and internally High-profile senior management team meeting facilitation and platform for success. Utilising the knowledge, training and skills gained within the Business Growth Masterclass, the BGS Strategy Facilitation brings to your business Six Key Benefits of which are proven to really leverage Business Growth Success: The Top Six Key benefits are: Expert Facilitation using the BGS Business Growth System, templates and integrated business growth programme courses Plan facilitated in your training room by an Business Growth School Expert who brings both Business Consulting Expertise (The ‘Theory’) and real-life business experience (The ‘Practice’) as a highly successful business executive in their own right An intense and highly motivational delivery The ‘critical incidence’ of the Event Itself in readiness for TAKING ACTION Our Facilitators are not prejudiced by cultural norms that often impact on success – Our Focus is on the customer proposition an aligning your business growth strategic plan to secure success A completely unbiased approach in plan creation, thus challenging every area and person in your team as we create your plan that is truly best for the business Business Growth Strategic Plan – Four Stage Outline: Strategy Facilitation is Bespoke to you and your business and to get your plan underway, the four simple Stages are as follows: Stage One: Understanding Your Customer Proposition & needs Stage Two: The Business Growth Strategy Facilitation Event with Your Management Team Stage Three: Business Growth Plan and Action Plan Launch Stage Four: On-Going Plan Support As all Business Growth School speakers are highly qualified consultants understanding the ‘theory’ in creating business successes, and also highly successful executives experienced in the real-life ‘practice’ in business, out-sourcing the facilitation of your business growth strategic plan to one of our leading Business Growth School experts is proven to deliver outstanding business growth benefits. And once your Business Growth Plan is in Place, together with optional Skills Training in Mastering Sales Skills through to the Internet Marketing Diploma, your business will secure the in-house skills to embed ongoing business growth success. Taking Action: For a no-obligation conference call to review how the Business Growth School can support your business in achieving outstanding Business Growth, Contact Us and we’ll look forward to setting up a call and planning next steps.

Fast-Track Business Skills Training for both Business Leaders and Their Consultants

At the Business Growth School™, we have designed our courses in direct response to you, our customer, who simply wants to achieve real business success, right now and without delay.

You are likely to be:

  • Running a small to medium sized business, or planning to start one

  • A Business Consultant looking for growth, or planning to be one

Learn Revolutionary Skills and Approach – In only 3 or 5 Days:

Our revolutionary approach, systems and techniques simply make sense. You will learn:

  • To complement your industry and sector expertise by mastering the planning, marketing and sales skills that are essential for business success

  • How to achieve ongoing business growth and expansion that will bring your business sustainable and predictable cash flows for the long-term

  • How you can nurse your business back to health and achieve unprecedented success

  • And know Not only ‘What to do’ but ‘How to Do It’

Our Masterclass and Bootcamp training is where in just a short number of days, you will learn the essential skills needed to achieve business growth. So there will also be:

  • No unnecessary three-year programs

  • No volumes of content you are likely to never use

  • No lecturers teaching you something they have never done themselves

For the Business Owner and Their Team:

Business Growth Masterclass 3-Day Training includes:

  • Learning the very skills on how companies have doubled their turnover, transformed underperforming operations and sales teams, nursed their businesses back to health and became market leaders

  • How to master Four Essential Cornerstones of the 4D Business Growth Cycle™ so to be able to achieve on-going business success, know how to market and how you can secure a continuous influx of leads

  • Learning how to identify what your customers really want, your ‘On-point’ sales position and how to successful get your traditional and internet marketing message out there so to drive ongoing sales

  • Learning the Business Growth School’s EASYSelling™ System and how you, and everyone in your business who has customer contact, can really learn to sell and feel comfortable when selling

For the Business Consultant: 

For both existing and those considering a career as a business consultant, in the Business Consultant Masterclass and Business Consultant VIP Bootcamp you will how to fast-track your training to develop your own successful consultancy, how to market, really learn to love selling the EASYSelling™ way, and how to  secure a constant flow of business.

You will also be trained in the very same proven templates, marketing and EASYSelling™ system the Business Growth School™ trains SME Business Leaders in the Business Growth Masterclass, providing you with the skills, systems and foundation for success from Day 1!

Starting Your Journey:

We Guarantee a fast-track, knowledge filled business growth learning experience that will provide you with skills you can implement the very next day.

Simply select your course, put aside only three or five days, make your course booking and start enjoying the benefits within your business or consultancy growing without delay.

We will look forward to meeting you.

Featured Three-Day Courses:

Featured Business Consultant Courses:

…and here’s what people are saying!

Rachael Stillwell, Business Growth School Mastering Sales Skills and Sales Boot Camp Sales training Courses
“Having directly witnessed the Business Growth Masterclass, Mastering Sales and Marketing Foundations skills work in practice, I saw Sales & Marketing operate at a CEO strategic level, delivering real clarity for the overall business with a complete focus on customer needs. Highly recommended.”
Rachael Stilwell, Sales Director Media, London
Testimonial for the Business Growth School, Mastering Sales Skills and Business Growth Mastering Foundations to include Double Turnover in Six Months
“As a managing director and business owner, using the new skills secured in both the Mastering Sales Skills and Marketing Foundations I have been able to literally double my turnover within less than six months. Excellent”.
Lyndon Wright, Managing Director , 2Buy1Click Ltd and Secure Fast Hosting Ltd
Testimonial for the Business Growth School Business Consultant and Business Advisor Masterclass, Fast track Foundations for success, Mastering Sales Skills and BootCamp
“Having directly witnessed the outstanding BGS Business Growth System deliver 100% through to 10 x turnaround for Sales Director Solutions (SDS), we openly welcome the opportunity to meet expert sales & marketing orientated business consultants who have successfully completed the BGS Business Consultant Masterclass and are subsequently referred by the Business Growth School.

SDS is testimony in securing Sales Director & Consultant projects where over £100k consultant fees have been generated in a 12 month period, working part-time, using the BGS Business Growth System, with absolutely no selling on the consultant’s part!

My advice: Get on the Masterclass, secure your training and get referred!”

Piers Denne, Managing Director, Sales Director Solutions
Business Growth School Strategy Facilitation Testimonial from Peter Sims, Sims Systems Gorleston.
“The On-Site Strategy Facilitation is not only extremely thorough, fast-paced, interactive and motivational, fundamentally it delivers an outstanding piece of work, gets the job done and a highly intelligent & innovative business growth plan that works!

Alan directly facilitated a two-day Business Growth On-Site facilitation with our nine-strong senior management team. Together with on-going support, plan implementation by the business has included near 100% increases in turnover and also given an energised focus.

I highly recommend for any businesses serious about growing their business”

Peter Sims, Sims Systems Ltd
Aleksandra Ristic, Project Director, Secure Fast , Cambridge, Testimonial and Testimony for The Business Growth School, Mastering Sales Skills and Business Growth Marketing Foundations Sales Training Course and Marketing Course for SME's Small and Medium Enterprises Busines Advice, Adviser and Adisor services in Cambridge from Alan Crouch CEO Founder of the Business Growth School
“I truly have gained live-long sales & marketing skills that have already delivered outstanding results. Thank you Alan!”
Aleksandra Ristic, Director, Secure Fast Hosting
Mastering Sales Skills, Fast track Foundations for Success as a Business Adviser and Business Consultant, and Masterclass Testimonial
“Having witnessed a managing director move from being anxious about making telephone sales calls through to making three calls, to three prospective client managing directors and securing three meetings, I can vouch for the skills that can be secured in the Mastering Sales Skills and Marketing Foundation courses.

Also, having worked with Alan Crouch, I can confirm he is the master at securing business consultancy projects without doing virtually any of the direct selling himself!”

Rich Olsen, Managing Director, OlsenMetrix

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